Centris Competitor Analysis Models

PRODUCTS & SERVICES

COMPETITOR ANALYSIS MODELS

Centris builds competitor analysis models to assist its clients' marketing staffs understand the changing competitive landscape. Centris models are developed from its ongoing research programs, third party data bases and advanced analytical skills. Principle competitor products include Competitor Profiles, Flow Share Analysis and Fiber Deployment Profiles.

Competitor Profiles

Included in Centris’ Market Segmentation Profiles is the identification of voice, video and data providers by Census Block. This data, combined with client data, is used to perform market share calculation.

Flow Share Analysis

Centris’ Flow Share Program tracks the movement of a client’s voice, video and data subscribers to and from competitors. This program allows for the analysis and evaluation of competitors’ market success, as well as the effectiveness of a client’s own price, product, promotion and distribution strategies. Centris’ Flow Share Program is used to track market share changes in its principle geographic markets. This allows targeted competitive responses.

Fiber Deployment Profiles

A major market change in the voice, video and data market is the deployment of Fiber in the United States. Marketers are interested in where Fiber is, and where it will be in the future. Centris tracks fiber deployment nationally at a Census Block Group for large and small wire-line providers. This information is then “rolled up” to a client’s footprint to provide a client with an overview of the total Fiber threat.

Who Uses Centris Competitor Analysis Models?

Top communication companies that track subscriber adds and losses on a quarterly basis

Traditional telephone companies that monitor market changes caused by new competition

Satellite providers that track competitor initiatives