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MARKETING EFFECTIVENESS ASSESSMENTS
A challenge that always faces marketers is assessing the effectiveness of their marketing programs. Often times the assumption is made that weak execution by operations staff is a key influencer of poor revenue growth, retention or EBITDA performance. This may not be the case. The composition of markets, as well as the competitive environment, may have a greater impact on results than issues such as quality of service, sales staffing or promotional programs.
Centris provides clients with fact-based operating division potential and results. Using Centris market share data, as well as client data, Centris measures market size and potential as well as penetration. Divisions and regions within a company can be ranked based on market potential vs. only sales and earnings results.
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Who Uses Centris Marketing Effectiveness Assessments?
A leading voice, video, data provider seeking to assess subscriber acquisition success at a regional level.
A communications company seeking to assess market penetration by competitors in each of its regions |
