| PRODUCTS & SERVICES
Survey Research
Market Segmentation Models
Competitor Analysis Models
Marketing Mix Program
Marketing Effectiveness
Home Entertainment Census
|
 MARKETING MIX PROGRAM
Centris tracks markets at a local level because this is where marketers compete. It uses customer information, models and analytic skills to help clients create an analysis plan and evaluate their marketing programs.
Price Elasticity
One of the most important challenges that marketers face with increased competition is setting the right prices for their products. This is complicated by the bundling of products offered to consumers, as well as the bundling of products offered by competitors. Centris uses its survey programs, client data and analytic skills to help clients build own and cross price elasticity models. These models, which are updated quarterly, assist clients in simulating the effects on revenue and earnings of their price moves or their competitors’ price moves.
Enhanced Target Marketing
Market managers spend substantial sums on direct mail, email and related programs to attract new customers and up sell to existing customers. The ROI of these programs is often questioned by senior management. Centris assists clients in assessing program effectiveness. Centris local market data is combined with client data and campaign history data to build robust data bases for the evaluation of results. Demand models can then be constructed to help design optimal programs. Finally, Centris provides list scoring services to act as the bridge from modeled results to individual household targeting.
Product Programs
New services or bundling services is an increasing challenge for market players. Centris provides analytic support to address the broad range of product questions facing marketers. Examples include the value of broadband speed, the impact of DVR technology, the preferences for wireless technology, etc.
|
