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MARKET SEGMENTATION MODELS
Centris builds residential and commercial market models to assist market planners understand the size, customer composition, growth rates, and competitor positions. Centris’ market models are developed from Centris’ ongoing survey research program, industry data, proprietary databases and advanced analytical models. Market Segmentation Models are available in a number of formats including tables, maps, and trend charts. In addition, Centris provides clients with analytic support and simulators to leverage the usefulness of Centris’ Models.
Centris’ Market Segmentation Models are unique since they are “built up” from a Census Block level vs. a “top down” national estimate approach. Each Census Block includes a complete demographic profile, technology usage profile, supplier profile and other market variables. Centris’ Profiles are updated quarterly which facilitates trending and forecasting |
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Who Uses Centris Market Segmentation Models?
The Top US Cable companies that track the changing US market for voice, video and data services.
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