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THE CENTRIS OMNIBUS PROGRAM
Since 1997, Centris tracks over 100 communications, entertainment and technology metrics in its Omnibus Survey. Each week Centris completes approximately 800 interviews. Selective coverage topics include technology deployed in the home, service providers and media consumption.
The Centris Omnibus Survey uses an Address Based Sampling Methodology in order to develop a representative, projectable representation of the US population.
The survey is made up of three sections: demographics, the core inventory and client inserts. Information is provided to clients in traditional banners and tabs, or customized reports.
Client questions can be asked of the entire respondent base or any identified household subgroups. Questions can take a variety of forms, including ratings, multiple choice questions, agree/disagree scales, rankings, and pre-coded, fully transcribed open - ended response questions.
The Centris Omnibus is a cost and time effective research approach for clients since they can share the cost of survey administration, sample, demographic and core questions. In addition, the study's continuous mailing program eliminates the delays and costs of one time mail study set up and related administration costs. | |