Two types of studies are available through Centris:
- those involving additional survey work covering relevant topics of special interest and
- a broad variety of large sample segment analyses from the cumulative Core battery of questions. The Centris design enables extensive reporting on communications, entertainment and technology profiles of key segments with a high level of statistical accuracy.
Examples of segment profiles include
- Audience Segments - Hispanics, HHs with teens, HH Income $100K+, etc.
- Geographic Areas - TV Market, Metropolitan Status, MSO, RBOCs
- Media/Technology Status - High Tech, Internet HHs, Movie-goers, Satellite HHs
- Industry-Specific - DVD, Video Games, CD-ROM, Cell Phones