The omnibus is made up of three sections: (1) the CORE Inventory, (2) Standard Demographic/ Classification questions, and (3) Client Inserts. These proprietary inserts can be asked of the entire respondent base or any identified household sub-group. The CORE Inventory beginning each survey averages only 7 minutes. The demographic battery takes approximately 1.5 minutes. A maximum average interview length is enforced.

Demographic/Classification Questions
Each survey concludes with a standardized battery of demographic inquiries including household composition, income, race, employment status and education of Head of Household, type of dwelling unit, etc. As mentioned above, extensive geographic coding, beyond traditional metro breaks is also available. Every respondent is geo-coded to the block-group level.

Proprietary Client Inserts
Similar to other omnibus studies, questions can take a variety of forms -- ratings, multiple choice, agree/disagree, rankings, pre-coded or fully transcribed open ended responses, etc. In Access, however, the number of questions needed to obtain the sought after information is likely reduced as the CORE Inventory enables filtering and pre-identification of target segments.