The number of choices available to consumers leads to switching from one serive provider to another. From a service provider’s perspective, this leads to churn. The net change in a service from one period to another provides an indication of the degree of competition in a particular market. The decomposition of that change provides market intelligence regarding the extent of future market changes along with information regarding the drivers of that change.

Centris analytics provides a consistent estimate of the change in demand, by provider, and hence an estimate of both product and service provider churn.