Products and Services
At the center of Centris’ services is its research platform. This includes its ongoing survey programs, proprietary databases and strong market analytic skills and tools. This rich and deep platform is used to provide clients with a group of discrete market intelligence products and services that help them understand their markets and develop effective marketing programs.
Centris’ Services are Organized into Discrete Categories:
Centris Survey Tools - Clients can participate in Centris’ ongoing US Communication and Entertainment Omnibus Survey, its US Wireless Survey, or its Internet Panel to create tracking studies or seek answers to one-time marketing questions. Clients can add their own questions to the ongoing Centris surveys to develop customized research tools. This highly effective approach optimizes research budgets. Market intelligence is provided in traditional research formats.
MarketViews - Centris provides views of the United States’ voice, video and data market. MarketViews include intelligence on market size and penetration rates, competitor positions, market share changes and new technology deployments (e.g. fiber) all at a Census Block Group level or any other aggregated level desired by clients. The information is generally used for market planning and competitor assessment and is delivered to clients in the form of data files or through Centris’ online web presentation tool. MarketViews include quarterly historical data that is available for trending.
Marketing Science Programs - Centris provides marketing analytic programs to its clients. Using proprietary data bases, third party intelligence and client data, Centris helps its clients plan, develop and optimize their price, product, promotion and distribution tactics. Being close to the data, as well as having the experience of dealing with many of the industry's top players, Centris is well-positioned to deliver comprehensive, insightful and ongoing marketing research programs.