PRODUCTS & SERVICES

 

Survey Research

Market Segmentation Models

Competitor Analysis Models

Marketing Mix Program

Marketing Effectiveness

Home Entertainment Census

SURVEY RESEARCH

 

On a daily basis Centris fields survey programs for its own account, as well as for its clients. Centris survey information is a key component of its market models.  Clients’ research staffs use Centris’ survey programs for answers to one time research questions and for conducting ongoing tracking studies.

Centris offers clients multiple data gathering tools. These include:

Who Uses Centris Survey Research?

 

A major media company that tracks consumer perception of its content.

A cable company that tracks national High Definition TV deployment

An entertainment company that tracks DVD usage